COMPANY LOGO / CORPORATE IDENTITY

A company logo is a graphic representation of your company's identity. It's your brand name. Make it one to remember. It is sometimes composed of a symbol, illustration, and / or typography.

The unique look of your company logo should be integrated throughout all the elements of your business materials, business cards, stationary, packing, signage, sales kits, media advertising, promotions, etc. A well-designed identity system lays out guidelines to ensure consistency. It should include, both color and black & white, possible paper selection for printing, layout and design of stationary and promotional materials, secondary logos or icons for websites and packing, etc.

A lot of new business eager to open often give little or no thought to their identity. With so much to get done, designing an appropriate company hardly seems like a top priority. However, this oversight can prove to be a costly mistake in the long run.

A new business sometimes may compete with established companies. A professionally designed company logo is one of the easiest ways to get credibility and professionalism right from the start, when you need it most. A new business also can attract customers away from competitors. A distinctive company logo stands out in people's minds, and is much easier to remember than a name alone.

Established business can take advantage of these opportunities as well. A “new” design for your Company logo, or a re-design of an existing one can be part of a powerful introduction back to the competitive forefront of your industry and marketplace.